Visiting Apartment Therapy I found a movie review of Helvetica a movie about the typeface. As a former marketing coordinator who would ask designers for "friendlier" or "casual" fonts...this movie intrigues me.
The choice of font can add or take away to any marketing piece. A whimsical font can increase the sense of whimsy in a campaign. A serif, typewriter font can add credibility to your copy. I have spent hours choosing new fonts for marketing materials. I am interested to see how this film ties it all up...but personally...I would like to know more about Tahoma.
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